How to Upgrade From Jelly Jars to a Signature Candle Container Style

A popular country style, the 4 and 8 oz jelly jars produce low cost candles. They are a great "starter" jar, easy to pour, and wholesale at prices that can generate immediate sales for new candle makers. After a period of wholesale success, at some point almost every candle company calls us to discuss how to promote their brand and differentiate themselves on store shelves. Typical questions include: how do I create a signature look that makes us different? Is there a benefit to having a unique jar shape? Can I charge more money for Libbey candle jars? Will my customers like the new style if they are used to jelly jars?

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